For nearly 20 years, Geneva S. Thomas has been a leading voice and media maverick shaping the world’s most iconic content brands. Now, Geneva is walking in her Founder’s era.
Debut Book
In 2024, Geneva signed with the United Talent Agency (UTA) and landed a six-figure book deal with Hachette/Legacy Lit. Geneva’s debut book SUPERVILLAIN is the first ever behind-the-scenes history on Black women’s experiences in American reality television. Through cultural criticism and first-person narrative, Geneva will dive deep into the memes, the mess, and the glory. Releasing 2026.
Architecting the Future of Creator-Led Media
Geneva is a digital media visionary who led transformation and innovation for the world’s most iconic brands—People, Entertainment Weekly, Essence, Condé Nast, and Paramount. Today, through her consultancy GST Advisory, she partners with high-growth creators across YouTube, TikTok, Twitch, IRL and beyond—architecting global media businesses that turn influence into infrastructure, audience into assets, and storytelling into scalable enterprise.
A Brave New Era in Global Black Media
For the past two years, Geneva has been engineering a stealth-mode content brand designed to introduce a brave new era in Black global media. The proprietary news product will solve for what’s broken in digital media today: the deepening dearth of fact-based, trusted and authoritative news and criticism reaching Black women in America. The product is in demo-stage.
Select Essays & Interviews
-
![]()
Tracee Ellis Ross & Marsai Martin on Final Season of ‘black-ish’
Ebony Magazine cover story
-
![]()
Royal Wedding: The Significance of Bishop Michael Curry's Sermon
Teen Vogue feature essay
-
![]()
Andre Leon Talley: The Truth Is
Ebony Magazine featured essay
-
![]()
The Subtle Symbolism Behind the Artwork in Beyonce and Jay-Z's "Apesh*t" Video
Architectural Digest featured essay
-
![]()
Black Americana
Vogue Italia feature
Geneva’s bi-weekly Substack newsletter Inside The Culture, presents rare, provocative and insights-driven commentary on news, pop culture, race and gender in America.